Submitted by Tim Woods
28 Mar 2022
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New IFRC communications resources help to explain anticipatory action

For many in the humanitarian sector, anticipatory action is now a familiar concept. But for those outside of this sector, there is often still some confusion: what does it actually mean?

To help answer this question, the International Federation of Red Cross and Red Crescent Societies (IFRC) has developed a suite of communications resources to help explain and clarify how anticipatory action works in practice. Launched on World Meteorological Day 2022, these resources are now available for practitioners to use in their advocacy and outreach.

“We saw some gaps in existing materials, which bring forward the heavily technical and scientific aspects of anticipatory action,” says Gantsetseg Gantulga, anticipatory action coordinator at IFRC. “With this communications package, we wanted to bring out in simple terms what anticipatory action means, to give practical examples of what National Societies are already doing, and to urge other stakeholders to join the anticipatory action journey.”

IFRC also launched a series of messages on social media, which you can find here or in the gallery below.

For more information about these resources, please contact Gantsetseg Gantulga.

IFRC's 'What is anticipatory action?' video

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